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Analytics that make you
a better Roblox developer

Drop one Lua snippet into your game. Get AI-powered insights on retention, revenue, and player behavior — every morning, in plain English.

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devlens.cloud/dashboard

Last 30 days · May 2026

Live ●

DAU

12,847

+18% vs last period

CCU Peak

2,341

+5% vs last period

Avg Session

24m

+3m vs last period

D1 Retention

42%

−2% vs last period

Daily Active Users

30D

✦ AI Insight · Today

Your D7 retention dropped from 31% → 22%. Players are stalling at Level 5. Add a mid-session checkpoint or reward to recover this cohort.

The Problem

Roblox analytics are limited.
You're flying blind.

Studio's built-in dashboard was designed for compliance, not optimization. Here's what you're missing.

◎

You're flying blind

Roblox Studio shows basic player counts and revenue. No retention funnels, no cohort analysis, no event tracking. You can't see why players leave.

⏱

Data arrives too late

Analytics updates with a 24+ hour delay. By the time you see a crash in retention, thousands of players have already churned — and the damage is done.

◈

No custom event tracking

Roblox tells you how many players logged in. Not what they did. You can't track level completions, shop views, deaths — any of the things that actually matter.

How It Works

From zero to insights in 60 seconds

No complex setup. No data pipelines. Just three steps.

01

●●●ServerScriptService/DevLens.lua

-- 1. Require the SDK
local DevLens = require(game.ServerScriptService.DevLens)
-- 2. Initialize with your key
DevLens.init("dl_live_a8f3k2...")
-- 3. Track any event
DevLens.track("LevelComplete", {
  level  = 5,
  time   = 142,
  deaths = 3,
})

Drop in the SDK

Add three lines of Lua to your Roblox game. It takes under 60 seconds — no HTTP service fiddling required.

02

session_startplayer_3928414ms ago

LevelCompleteplayer_188231.2s ago

ItemPurchasedplayer_720112.1s ago

session_startplayer_551922.9s ago

PlayerDiedplayer_910323.4s ago

2,341 events / minute · live

Data flows in real-time

Player events stream to our backend the instant they happen — with under 50ms latency and 100% event capture, even under peak load.

03

RETENTION DROPD7 retention fell from 31% → 22%. Players are abandoning at Level 5. Adding a checkpoint could recover ~400 players/week.

REVENUE OPPORTUNITYPlayers who reach Level 8 are 3× more likely to purchase. Consider unlocking the shop earlier.

CCU SPIKEPeak CCU hit 2,341 yesterday — 18% above average. Your weekend event is working.

✦ Delivered daily at 8:00 AM your time

AI surfaces the insights

Every morning, Devlens analyzes your data and delivers plain-English insights — flagging drops, spotting trends, and telling you exactly what to fix.

Why Devlens

An AI analyst that makes your
developer life genuinely easier

Not another dashboard to check. Devlens comes to you — catching what you'd miss, surfacing what matters, and telling you exactly what to do about it.

Daily AI Digest

Your analyst works while you sleep

Every morning at 8 AM, Devlens scans 30+ signals across your game — retention curves, event funnels, revenue flow, session patterns — and delivers a plain-English briefing. No dashboards to open. Just clarity.

→Overnight anomaly scan

→Key metric deltas vs yesterday

→Delivered to email or Discord

✦

Devlens Morning Digest

Today · 8:00 AM

DAU

12,847+18%

D7 Retention

22%↓9pp

Revenue

$1,204+6%

Avg Session

24 min+3min

⚠ Focus today: D7 retention dropped sharply — see insight below.

Anomaly Detection

Catches the things you'd never notice

Most retention drops go undetected for days. Devlens watches every cohort, every funnel step, every event cluster — and flags the moment something breaks pattern. You get the alert before players churn.

→Real-time CCU spike / crash alerts

→Funnel drop-off flagging by level

→Anomalous event frequency detection

LIVE ALERTS · 3 new

▼

CRITICAL2h ago

D7 retention: 31% → 22% over 48h

Level 5 abandonment spike detected

WARNING5h ago

CCU dropped 34% vs same time yesterday

Possible server lag event at 14:22

↑

INFO6h ago

ItemPurchased rate up 12% this session

New sword skin driving conversions

Revenue Intelligence

AI tips that move the revenue needle

Devlens correlates player behavior with purchase events to find the patterns you can't see manually. It tells you which game moments drive conversions — and exactly how to create more of them.

→Purchase funnel heatmap by level

→Item performance ranked by conversion

→Suggested price & placement experiments

Revenue Suggestions

HIGH IMPACT

Show shop after Level 3, not Level 6

Players who see shop at L3 convert at 11% vs 3% at L6. Estimated +$340/day.

MEDIUM IMPACT

Bundle the Iron Sword with a potion

Bundle buyers spend 2.4× more per session on average. Try $0.99 bundle.

EXPERIMENT

Add a "Daily Deal" limited-time slot

Urgency mechanics increase daily purchase rate by 18–30% in similar games.

Continuous Learning

Gets smarter the longer you use it

Devlens builds a baseline model of your game's normal patterns over time. The longer you run it, the more precisely it can identify real anomalies versus seasonal variance — and the sharper its revenue predictions get.

→Per-game behavioral baseline

→Seasonality-adjusted anomaly scoring

→Improving prediction accuracy over time

PREDICTION ACCURACY · Dragon Quest RPG

Week 152%

Building baseline

Week 471%

Seasonal patterns learned

Week 1288%

High confidence

Week 2496%

Near-perfect recall

Features

Everything a Roblox developer needs

Built specifically for Roblox — not a generic analytics tool with a Roblox skin.

✦

AI Daily Insights

Plain-English summaries every morning. Devlens reads your data so you don't have to — and tells you exactly what to act on.

◈

Retention Tracking

D1, D7, and D30 cohort curves with per-session breakdown. See exactly where you're losing players, and when.

◎

CCU Alerts

Instant Slack or email alerts when concurrent player counts drop or spike beyond your thresholds.

⊞

Multi-Game Portfolio

Manage every game from one workspace. Compare DAU, revenue, and retention across your entire studio portfolio.

◆

Revenue Analytics

Track Robux earnings, item purchases, and monetization funnel conversion — per game, per item, per player segment.

⌘

Custom Events

Log any player action with two lines of Lua. Level completions, deaths, shop views, boss kills — track what matters.

Pricing

Simple, honest pricing

Start free. Upgrade when you're ready. No lock-in, cancel anytime.

FREE

Get started, no card needed

Start for Free

✓1 game

✓30-day data history

✓Core charts (DAU, CCU, sessions)

✓Community support

Start understanding your game today

Free to start · No credit card required · 60-second setup

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